Miller Magazine Issue 109 / January 2019

34 NEWS MILLER / JANUARY 2019 Bühler focus on Consumer Foods with new segment As of January 1, 2019, Bühler began to address the global food market with a newly created segment: Con- sumer Foods. By combining the current chocolate, nuts, bakery and coffee business with the Haas business, the new organization will be able to support customers even better in these global markets through simplified interfaces, integrated solutions, innovation, and servi- ces. Germar Wacker, now CEO of Haas, will lead the new segment and join Bühler’s Executive Board. For Bühler Group, the creation of a new business seg- ment is a milestone in its over 150-year history. In the recent past, the company has operated two busines- ses, Advanced Materials and Grains & Food. Triggered by the acquisition of the Austrian Haas Group, Bühler is aligning its setup and forming a new business truly focused on Consumer Foods and confectionery with in- tegrated solutions to produce wafers, biscuits, baked goods, chocolate, pralines, filled products, nuts, coffee, and more. “With this move, we can create significant value for our customers and position ourselves as clear leader in the growing consumer foods market,” says Bühler CEO Stefan Scheiber. Since its acquisition in January 2018, Haas has ope- rated as a separate Bühler business. The integration showed remarkable results in a very short time. Bühler and Haas already serve many key customers together, work jointly on customer projects, and are in discussion with numerous interested partners. The new organization, which combines all consumer foods related te- chnologies and solutions in one segment, is the logical next step to serve customers from one single point of origin. “With this new, strong business pillar in the field of processing technologies in consumer foods, we can offer specialized knowledge as well as research and development to the nee- ds of our customers in that sector,” says Germar Wacker, who is currently CEO of Haas and will lead the new segment. As a consequence, Germar Wacker will become member of the Executive Board of the Büh- ler Group. The new organization became effective January 1, 2019. Bühler creates ‘Consumer Foods’ segment, which combines all consumer foods related technologies and solutions in one segment. “With this move, we can create significant va- lue for our customers and position ourselves as clear leader in the growing consumer foods market,” says Bühler CEO Stefan Scheiber. Germar Wacker, CEO of Haas