Miller Magazine Issue 110 / February 2019

According to the latest market report published by Future Market Insights, titled ‘Oats Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028’, the revenue generated from oats is estimated to be valued over US$ 4,897.6 Mn in 2018, which is projected to increase at a CAGR of 5.5% during the forecast period (2018-2028). The incorporation of oats in the food industry is main- ly due to the increasing market penetration of breakfast cereal products. The abundance of nutrients, particularly the dietary fiber content of oats, accompanied with the rising health consciousness of people, is one of the key factors driving the global oats market. Apart from being a very healthy option for meals, oats contribute equally well for maintaining hair and skin health. The increa- sing consumption of convenience food and on-the-go food products also exhibits a positive impact on the oats market. The growing economy is expected to exhibit a substantial growth over the retail chains across the globe. This, in turn, facilitates the demand for oats and oat products. Due to the preference of cereal products, retail chains are coming Global oats market expected to increase at a CAGR of 5.5% in terms of revenue over 2018-2028