Miller Magazine Issue: 113 May 2019

58 MAY 2019 “Negative developments about wheat has been seen particularly in recent years and caused decreased competitiveness, increased costs and lower profit margins. Therefore obtaining quality products are harder those days. Therefore, it is vital to increase productivity and ensure sustainability. In order to achieve that, it is necessary to know raw materials comprehensively before buying and to determine on grinding techniques according to quality criteria of raw materials.” The industrial production sector for food production became necessary because of po- pulation density and increasing employment rates. Bakery product production is also in- dustrialized. They produce börek, pizza, phyllo pastry, flaked pastry, croissant, ravioli, lavsh, bread, cake and deliver to sales points to serve their customers. This article refers to quality management systems for the flour which is supplied to those companies. There exists an unchanging for quality and branding • Quality • Standard of the quality • Efficiency • Sustainability If businesses realize those phases in the right way they will make substantial profits in the long term. Maintaining standards with ensuring the quality Negative developments about wheat has been seen particularly in recent years and cau- The importance of standard quality for creating a reputable brand Tuğba Erdaloğlu Production Manager Balıkesir Flour