Miller Magazine Issue: 113 May 2019

66 TECHNOLOGY PLATFORM MAY 2019 have to focus on their added value and increase their qu- alities to a higher level. As Cift Kartal, we do not perceive Turkish companies operating in the same area as rivals. Instead, we perceive them competing stakeholders in a sweat rivalry with a view to increasing the sector’s nati- onal value. There cannot be a different understanding. Turkey is the global leader in the flour export for the last six years. Nevertheless, if we consider Turkey’s logistic position, which means access to the entire world, and be- ing an important agriculture country, I think Turkey must pay higher value and priority to the agricultural business which is named as ‘agribusiness.’ I believe that Turkey will make great progress in this area as an important stakeholder of the sector and our company will act as a private in this great progress. We have to do what we can, and we will continue the com- pany’s operation with an understanding to increase the added value of Turkish’s products. Could you tell us about the recent technological in- vestments you made? Our company heavily invests in know-how. We are the first company in Turkey to invest in the milling sector. Two years ago, we launched the know-how center as a first in Turkey with Naci Ağbal, the previous finance minister. If you do not invest in know-how enough, there is no way that you can be in foreign markets or any competitive market. If you try to continue your journey with daily policies, this understanding will spell great troubles for your company in the long-run. That’s why we give great importance to know-how technology. I believe we will reap the fruits of these investments with the projects we won abroad. These are important developments for us. We always see you abroad. You’re always traveling. You travel around the world. This must be about Cift Kartal’s vision of being a world company. Yes. As I told, Cift Kartal exports to 80 countries. I have been traveling to get in touch with our customers and to participate in fairs and exhibitions abroad. As a proverb rightly points out: “A wandering fox is better than a sle- eping lion.” We are in the digital age in which we can access to a person in the other corner of the world th- rough a phone call or a tablet. Still, I believe face-to-face engagement with people is more important. Although people give importance to informatics and it is easy to reach everyone, it is virtually impossible that an investor buys a project from a company or a person that s/he did not know.

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