Miller Magazine Issue: 113 May 2019

75 ARTICLE MAY 2019 Videojet Technologies is a world-leader in the product identification market, providing in-line printing, coding, and marking products, applica- tion specific fluids and product life cycle services. Our goal is to partner with our customers in the consumer packaged goods, pharmaceutical, and industrial goods industries to improve their pro- ductivity, to protect and grow their brands, and to stay ahead of industry trends and regulati- ons. With our customer application experts and technology leadership in continuous inkjet (CIJ), thermal inkjet (TIJ), laser marking, thermal trans- fer overprinting (TTO), case coding and labeling, and wide array printing, Videojet has more than 345,000 printers installed worldwide. Our custo- mers rely on Videojet products to print on over ten billion products daily. Customer sales, applica- tion, service, and training support is provided by direct operations with over 4,000 team members in 26 countries worldwide. In addition, the Vide- ojet distribution network includes more than 400 distributors and OEMs, serving 135 countries. About Videojet Technologies: similar acts implemented globally can be quickly identified and assurances provided that the ink is in compliance. THE QUESTION IS NOT, IS IT GREEN? When considering the best possible industrial inks for a production line, the question of whet- her that ink can be considered green is always going to be vastly open to interpretation. If an ink is marketed as ‘green’ then there are other questions that should follow. What is its compo- sition? Does it contain a VOC? If not, will it be suitable for the line speeds required? Will drying assistance be necessary? As we have mentioned, the word ‘green’ is open to interpretation. Therefore, it is far better to select inks and fluids based on how they integrate with a company’s own CSR goals and strategies, coup- led with regulatory requirements. Through working with an expert supplier, every element that feeds into those CSR frameworks can be closely scrutini- zed and the best possible outcomes delivered.