Miller Magazine Issue:114 June 2019

54 JUNE 2019 “Pulses represent a highly valuable and sustainable food ingredient. With established technology know-how and state of the art application centers, Bühler helps its customers to develop innovative, convenient and tasty pulses-based products to cater present and future consumer trends.” To stay competitive in the food industry, it is vital to take the three major consumer trends into consideration. Firstly, the aspect “health” is at the top of consumer’s minds. However, in comparison with the past – today this as- pect encompasses much more than dieting. The awareness of food as a vehicle for well- being is establishing. Today, people are seek- ing functional food – which beyond satiating, should also deliver benefits fostering health. Therefore, claims in the field of “good for you”, supporting cardiovascular- or gut health have found a big market. More recently, pro- tein rich products have been gaining popular- ity. The healthy aspect also covers the need for natural and allergen free products. People want simple ingredient labels, which provide much more than just nourishment. Secondly, a trend that has been rapidly spreading relates to people’s growing consciousness about sus- tainability. Consumers want to shop ethical and demand transparency and traceability in the food products they buy. It becomes in- creasingly important for them to be certain, that their food products are not damaging the environment. Lastly, the trend of seeking con- venience will stay, as our busy lifestyles will certainly not slow down in the near future. Pulses: the unlimited answer to the present and future consumer trends Alexandra Londoño Baderschneider Strategic Business Development Manager Milling Solutions, Bühler