Miller Magazine Issue: 116 August 2019

38 NEWS MILLER / AUGUST 2019 Brazil’s 26th International Congress of the Wheat Industry The milling industry has already set date to meet again in the most important event of the sector in Brazil. The 26th In- ternational Congress of the Wheat Industry, organized by the Brazilian Wheat Industry Association (Abitrigo), is scheduled for September 22-24, 2019. The event, which will have as its theme “New Strategies for a New Scenario”, will take place at the Roy- al Palm Plaza Hotel, in Campinas (SP), and should receive an audience of approximately 600 people. Held every year since 1993, the Abitrigo Congress contrib- utes to the strengthening and growth of the entire cereal chain in Brazil and other coun- tries. The meeting represents the opportunity to exchange experiences and knowledge with businessmen, managers and authorities from Brazil and abroad. Internationally consoli- dated, the 26th Abitrigo Con- gress is expected to receive visitors from Argentina, Chile, China, the United States, Italy, Paraguay, Turkey and Uruguay. PROGRAM The program begins on Sunday, September 22nd, at 4:00 PM, with three workshops, which will be conducted by repre- sentatives of the companies Weger do Brasil and Prozyn Biosolu- tions. The official opening ceremony of the Congress will be held on the morning of September 23rd, with the conference of Min- ister Tereza Cristina, from the Ministry of Agriculture, Livestock and Supply (Mapa) of Brazil. Throughout the day, two panels are scheduled, with the themes “Agribusiness Perspectives” and “Mercosur Free Trade Agreements and Agribusiness”, led respectively by agribusiness and bioenergy expert Marco Jank and Ambassador Orlando Leite Ribeiro, Secretary of Trade and International Relations of MAPA, moderated by Abitrigo’s CEO, Rubens Barbosa. The topics are closely related to the theme of the event - “New strategies for a new scenario” - as they will debate the profound and rapid changes in the business envi- ronment, including complex global relations, accelerated tech- nological changes and sensitive behavioral and value changes in contemporary society. The presentations of the second day of the event are completed by two round tables: “Regulation and trends of the wheat market” and “Wheat conjuncture and the milling industry”. On the last day of the event, September 24th, the pro- gram begins with the theme “Changes in consumption habits. With the moderation of Abitrigo’s Chairman, João Car- los Veríssimo, the panel will be presented by João Dornellas, from the Brazilian Food Indus- try Association (Abia); Cláudio Zanão, from the Brazilian Asso- ciation of Cookie, Pasta, Bread and Cake Industries (Abima- pi); and José Batista, Brazilian Association of the Bakery and Confectionery Industry (Abip). At the closing of the congress, the theme “Wheat - interna- tional vision” will be addressed, with representatives of the main suppliers of wheat to Brazilian industry, bringing representatives from the United States, Argentina, Paraguay and Russia, as well as national producers. The 26th International Congress of theWheat Industry is held by Abitrigo, organized by MCI Brazil and has the support and sponsorship of the main companies and partners in the sector. SERVICE The cost for foreigner’s participation in the event is US$ 550.00, including access to all congress material and all events. The registration fee does not include flight and accommodation costs. The program is to be confirmed due to changes in the schedule of guest speakers. Information and registration on the site: http://abitrigo. com.br/congresso/ The event will focus on debates about the future of wheat production and the di- rection of the milling industry in the light of political and economic trends in Brazil and abroad, changes in consumption patterns and technological innovations.