Miller Magazine Issue: 119 November 2019

60 INTERVIEW MILLER / NOVEMBER 2019 Taly Nechushtan CEO of InnovoPro “Taking into account the recent trend of reducing animal products and food items that contain gluten, chickpeas can be an excellent alternative. Innov- opro is the first in the world to launch chickpea protein 70%, an innovative chickpea protein with unique qualities, in order to provide the food industry with a valuable plant-based protein source. Through our unique process, our overall utilization of the chickpea will be close to 100%, and therefore com- pletely aligned with sustainability and a zero-waste approach.” InnovoPro: An innovative food-tech startup for sustainable future The number of people who are vegans or flexitari- an is growing. The artificial meat made from legumes is becoming extremely popular. Many top agricultural firms want to grab their share of the booming market for plant-based artifical meat. Cargill in August announced an additional $75 million investment in North American pea-protein producer Puris - which supplies Beyond Meat. However, the leading producers of innovative plant-based protein are startups. One of the innova- tive startups in the sector is InnovoPro, an Israel-based Interview: Namık Kemal Parlak