Miller Magazine Issue: 121 January 2020

17 NEWS MILLER / JANUARY 2020 agreement are aiming to have the strongest and larg- est event in the region. Mr. Van den Ende continues his speech as follows: “This cooperation provides an entry into the region for Victam and a strategic path for IDMA to respond to growing competition. This cooperation, which adopts a win-win strategy, may create a synergy in sales, marketing, and operations and may be a proac- tive answer for companies wishing to enter the region. The cooperation aims is to have a long-term coopera- tion for the benefit of both parties.” “COOPERATION FOR A BETTER FUTURE…” Parantez International Fair, the organizer of IDMA Exhibition which is notable for its international success, aims to develop a new synergy with the new partner- ship focusing on growth in the sector. Mrs. Zübeyde Kavraz, Chairwoman of the company, emphasizes that this cooperation will open up new horizons for both the industry and IDMA. Pointing out to the significance of partnership for strengthening the sector, Mrs. Kavraz said the fol- lowing: “We live in a period where food safety and sustainable production are at the forefront. Therefore, the development and strengthening of cereal, feed and pulses sectors of which Parantez and Victam are a part of, are extremely important in terms of ensuring food safety and sustainable production in the world. Because cereal and pulse-based foods and animal products con- tinue to constitute the most basic food sources of hu- man beings. More than 600 million tons of wheat and corn are milled annually, and the flour obtained from them is consumed as for noodles, bread, pasta, etc. The volume of global grain process- ing technologies was $4.2 billion in 2018. According to recent market researches, the sector will reach $6 billion by 2025. Thanks to this co- operation, in Istan- bul we will exhibit the technologies of the compound feed and grain markets, of which annual trade volumes are $500 billion and $165 billion respec- tively according to the International Feed Industry Fed- eration (IFIF). In addition, the world is going through a tough economic period. Companies are placing special emphasis on using the budgets they allocate for promotion and marketing activities on much more efficient platforms and for a good reason. And we have decided to bring our expertise and strength to- gether in order to contribute to our sector in this re- gard. This cooperation will prevent our participants and visitors from being divided into smaller events organized at different points and provide them with an opportunity to come together on a more efficient platform. This means a great deal of convenience and savings for companies in terms of operational activities and a much stronger and extensive mar- keting network." Demand for flour and bakery products is expected to increase in the forthcoming period, especially in regions with higher population growth rates. At this point, the most important regions are; Sub-Saharan Africa, the Middle East and North Africa along with Southeast Asia. Because Turkey is one of the main centers of grain processing technologies industry and it is close to Middle Eastern and African countries where flour demand is expected to grow, so this pro- vides Istanbul strategical advantage in terms of mill- ing exhibition. IDMA exhibition has received the support of na- tional milling associations of 40 countries. Besides, Turkish-Netherlands Friendship Association gives strong support in the formation of this cooperation.