Miller Magazine Issue: 121 January 2020

63 TECHNOLOGY PLATFORM MILLER / JANUARY 2020 ment in conformity with market demands. In overseas markets, which regions are you most active in? Where do you export your products? How many countries are you currently exporting? Presently Pingle’s most active markets are mainly con- centrated in India and Tajikistan in Asia, as well as Egypt and Ethiopia in Africa, etc..Main export countries are India, Russia, Tajikistan, Egypt, Iran, Ethiopia, Kenya, Uganda, Cameroon, Zambia, etc… Pingle’s products are currently exported to more than 50 countries across the globe. Could you please tell us what kind of change you have experienced in the milling industry particularly in the last 4-5 years? Firstly, customers have higher requirements for quality, automation and production of wheat processed products. Secondly, market competition is fierce, in which big milling enterprises develop and grow rapidly while small enterprises face the fate of being eliminated and annexed. Lastly, the market has more detailed classification of flour categories and product quality, and customers have more and more requirements for higher-end products. As abovementioned, Pingle’s development guideline is market-oriented. The recent-year development tendency of the milling industry indicates that the milling industry has been developing towards big size, large scale and intelli- gence. In China, a daily average processing capacity of flour is approximately 250,000 ton wheat, and now the top three enterprises of Wudeli, Yihai Kerry and Cofco in the Chinese milling industry have respectively a daily processing capacity of 40,000 tons, 17,000 tons, and 12,000 tons, all of which currently holds approximately 30% of flour processing to- tal in China. The top three enterprises all plan to increase production over the next five years. Therefore products of milling equipment enterprises also must develop towards big size, large scale and intelligence. Pingle’s technical core gradually goes towards the research on perfect matching between key equipment and processing technologies and automated production systems, thus satisfying demands of different countries, regions and customers. With a population of 1.4 billion, China is the world’s second-largest economy. Can you tell us about the ad- vantages and disadvantages of being in a country with such a large economy and population? Over the past 40 years of the Chinese reform and open- ness, the Chinese milling industry has had a tremendous change, and there are higher requirements for equipment and technology , product performance and product quali- ty. In the current population and market environment, grain machinery enterprises are faced with challenges and oppor- tunities. The favorable is that China has a large population, flour is the everyday staple food, there is a huge market de- mand for flour, and thus grain processing equipment has a steady demand space. Challenges and opportunities: The Chinese grain machin- ery products, compared with those of international tycoons in this field, has the gap of deficiency in manufacture refine- ment, low brand perception, low high-tech application at key parts, and so on, and the only thing we should do is to keep technical innovation and managerial innovation, con- stantly strive for perfection, keep improvement of product sci-tech contents, and promote national brand value. Looking to the future, what do you believe the chal- lenges and opportunities are for your company? The global milling industry has huge market potential, and there are vigorous demands for large complete units of equipment and small units of milling equipment. On such a huge market, each enterprise is faced with competition across the globe, and meanwhile enjoys opportunities for development and growth equally. The biggest challenge for us is to need constant improvement of our technical inno- vation, and reduction of costs and increase of returns, so as to provide customers with equipment of best quality and prices across the globe, and thus give an impetus to the rapid development of the global milling industry. The oppor- tunity is a huge market capacity, and thus we need to set up more professional marketing and service teams to seize the opportunity and realize rapid development. What are your future targets in your operating market? Firstly, we will persist in the orientation of technical inno- vation to provide the global milling industry with excellent products to satisfy the new demands of customers. Sec- ondly, we will make more efforts in developing international markets to make Pingle Brand irreplaceable in more coun- tries. Lastly, we will give good and attentive services to each customer to help customers gain profits. Since the estab- lishment, Pingle has been following the business philosophy of doing business by relying on complete sincerity and hon- esty and creating Pingle as a century’s famous enterprise. To build an international first-class brand and create a cen- tury’s Pingle, we have been on the road. Is there anything you want to add and share with our readers? We would like to express our sincere gratitude for all part- ners across the globe for their attention and great kindness to Pingle. In the future, we will make more efforts in contrib- uting to technological advances in the global milling indus- try, attentively manufacture the most excellent products to serve loyal customers who trust us.