Miller Magazine Issue: 122 February 2020

57 INTERVIEW MILLER / FEBRUARY 2020 In our February issue, we wanted to host a company operating in the production of quality control and labo- ratory devices in milling in parallel with our cover story. In that regard, we interviewed with Esra Vuslat Candan, Area Sales Manager of Erkaya Laboratory Instruments & Improvers, one of the leading manufacturers of Turkey in the field of laboratory equipment & ingredients for wheat mills and bakeries. She tells us the importance of quality control for millers, digital transformation in the sector and future targets of Erkaya. First of all, would you please give us brief information about your company's activities and fields of activity? Our company was established in 2000 in Ankara. Our main fields of activity are the production and marketing of quality control instruments and flour and bread ingredi- ents for the flour and feed industry. We were more active in the domestic market in the first years of our establish- ment, but we have been focusing on the overseas market for the last ten years. We serve our customers with our production, quality assurance, R&D, sales and after-sales technical service departments and our expert staff. In ad- dition, our company offers sectoral consultancy services in its own area of activity. Our company's commitment to its customers is to provide customer-oriented sales policy, quality products, fast service, and uninterrupted support without sacrificing ethical values. Why is quality control important in milling? What do quality control and laboratory bring to companies? Could you mention the significance of this issue, par- ticularly in terms of sustainability, quality, and food safety? Quality should generally be considered as meeting the needs of the customers and going beyond expectations. The concept of quality has also begun to penetrate the milling industry effectively and has become one of the im- portant tools of competitiveness. Quality is the basic element in determining where a product is located and positioned in the competition in the market. Companies aims to produce products and services that meet customer expectations with the most econom- ical conditions thanks to quality control practices and to offer them to customer at the most affordable prices. And the customers can purchase products and services that best suit their expectations and economic conditions, thanks to the quality control application.