Miller Magazine Issue: 140 August 2021

59 INTERVIEW MILLER / august 2021 The Al-Hazaa Group is a leading milling company in Egypt and the Middle East. What kind of role does Al Hazaa in its sector? Milling is the first field that Al-Hazaa Group entered, through establishing Al-Rafidain Mills in Iraq, it is a vital field for every country as it offers flour, which is the key factor to many food staples. Our role lies in supplying the country and its neighboring markets with their needs of high-quality products, in innovating new blends and mixes that will cover the various and changing needs of bakers and in ensuring the provision of this important product all year round despite any challenges. Al-Hazaa Investment Group aims to build integrated projects that contribute to the development of the indus- trial field. We have business activities in various fields but each field is somehow connected to the other, we are our own suppliers, for instance, our plastic factory, the New Plastic Industrial Co. supplies all our flour and feed mills in the Middle East with their needs of plastic polyproline bags. Moreover, Al-Hazaa company for Re- newable Energy covers all electrical needs of all facilities owned by Al-Hazaa Group in Jordan using clean solar energy. Our vision is to lead the industry and become one of the best-performing companies in the Middle East through generating sustainable growth businesses. UPGRADING WITH BUHLER EQUIPMENT Recently, Al-Hazaa Investment Group has acquired the Egyptian Millers Flour Mill. Could you give us de- tailed information about this acquisition? Where is the facility? What is the production capacity of the facility? In the beginning of 2021, Al-Hazaa Investment Group decided to expand its milling capacity in the Egyptian market and acquire 75% of the Egyptian Millers Flour Mill’s shares, due to the high demand for flour in the Egyptian market and its strategic location in Africa. The Egyptian Millers is located 6th of October city in Egypt, in the same industrial area where other mills of Al-Hazaa are located. Now we started in collaboration with Bühler AG to update the production lines in the Egyptian Mill- ers and increase its production capacity to meet the standards that Al-Hazaa Group follows in all its mills. How will the acquisition affect your place in the market? What is your goal with this acquisition? How will this decision benefit you? Al-Hazaa already has a strong position in the Egyptian market through its other mills, Crown Flour Mills. With this acquisition, Al-Hazaa will expand its milling capacity and increase its market share in Egypt. We also aim to renew and expand the great company, the Egyptian Millers, and maintain its name, history and prestigious position in the Egyp- tian market. Since the establishment of Crown Flour Mills in 2005, Al-Hazaa succeeded in offering high-quality products that are trusted by customers which lead today to a great demand for our flour not only in the Egyptian market but also in neighboring markets such as Syria, Palestine, Somalia, Yemen, Madagas- car, etc, as 15% of our daily production capacity of flour in Egypt’s mills is allocated for exports.