Miller Magazine Issue: 142 October 2021

80 TECHNOLOGY PLATFORM MILLER / OCTOber 2021 Could you give us detailed information about your facility? Al Khaleej Grand Mills as part of Attaya international In- vestment LLC is among the largest industrial flour mills in the Sultanate of Oman, with a designed milling capacity of up to 2400 MT/day. We have hi-tech industrial machin- ery developed in co-operation with our partner's experts in milling machinery, which guarantee the production of the best types of flour. Our state-of-the-art machinery imported from Turkey and indigenous custom-made machines and equipment ensure optimum production with the best quality prod- ucts. Continuous monitoring and regular checks and preventive maintenance by our expert and qualified technical team, help the plant run smoothly without any breakdowns. We understand customer requirements and match their expectations, using the latest technologies and an efficient quality management system. We measure our level of achievement by defining the quality objectives, executing the required corrective and preventive actions, and adhering to the applicable statutory and regulatory requirements. Leveraging the expertise of our team of researchers, laboratory analysts and flour experts, we craft pioneering formulas that meet the demands of the market and serve our customers’ diverse requirements. Al Khaleej Grand Mills aims to lead the industry and meet quality standards in Oman. What are the vision and strategic plan to achieve these targets? We aim to lead the industry and meet quality stan- dards, we are committed to build and maintain our soci- ety and meet the needs for the welfare of the communi- ty. We always seek to take decisions and actions in our business within a framework of values, ethics and legal considerations. And to commit to our customers the part- nership and bearing responsibility for our actions, which we think will build trust with our customers and suppliers based on the right practices. It has been always our mis- sion to strive achieving excellence in our products and services through effective and optimal communication and to work to promote positive results with our part- ners and customers in terms of providing the best quality products. I think that will help us making strategic part- nerships with various local and international economic experienced sectors, establishing a global food industri- al edifice, and place the brand (ATAYA) among the best brands in the food field. ATAYA: THE FLAGSHIP BRAND ‘ATAYA’ the flagship brand of Al Khaleej Grand Mills has already become an insignia of quality and trust in the agro-products market. This brand has become a ‘go- to’ choice for major retailers in the local as well as the national market. Al Khaleej Grand Mills produces all the wheat-based products under this brand name, acting as a crucial step in forging the market identity and name recognition of the company. The company holds all the required certifications need- ed for the Fast-moving consumer goods (FMCG) industry. We hold certifications reflecting the strict adherence to standards and parameters set by the government. Could you give us some information about the Oman flour milling industry? The flour milling industry in Oman started earlier in 1970th. Oman Flour Mills Company was the first estab- lished company in 1977 as a public limited company, with a current capacity of 1000 MT daily. 18 years later, Salalah Flour Mills was founded in 1995, with a current daily capacity of 1500 MT. Until 2017 those are the only companies in Oman when Al Khaleej Grand Mills was es- tablished with an initial capacity of 500Mt/Day. Population in Oman has increased recently, which en- courages the development of the flour mill industry. The mills have a large capacity on wheat without any restric-