Miller Magazine Issue: 143 November 2021
68 COVER STORY MILLER / november 2021 Today, the variations in material and shape of packag- ing are practically endless. After all, providers have to satisfy an increasing variety of customer requirements and wishes. The sustainability aspect is becoming in- creasingly important. Especially in the B2C-dominated food sector, the share of paper-based packaging el- ements is steadily increasing – for example, for sweet baked goods. This change is not only driven by indus- try giants. Small and medium-sized confectionery man- ufacturers, many of them with a long heritage, are also closely examining the possibilities of packaging their popular products sustainably in the future or perhaps already today. One of them is a producer of traditional baked goods from Alsace: A new packaging machine is required to satisfy the customers’ desire for packaging that is as natural in origin as the delicious contents. Baking heritage with a hundred years of experience This small bakery in Alsace has been making biscuits for over 100 years. As you would expect from a tradi- tional operation, it is not the quantity that counts, but the variety. A wide range of fine pastries are produced here, including many products in organic quality. Wafers and biscuits with and without chocolate, in layers or fully coated, and all in a wide variety of sizes – every biscuit lover will find what they are looking for at the Alsatian bakery. As a result, the production managers placed great im- portance on the flexibility offered when looking for a new packaging machine. For medium-sized companies in particular, the switch to new types of packaging cannot be made overnight, and client needs can evolve differ- ently depending on the sales market. What was needed, therefore, was a real multitasker that could keep up with the wide range of products and packaging, including sustainable solutions. Packaging as diverse as the contents Specifically, the bakery wanted to be able to handle plastic and paper-based films, trays made of cardboard and plastic, and U-boards. Also in demand was the gen- tle processing of a wide variety of biscuit shapes, from di- Living like ‘God in France’ – of course this has to include fine baked goods. Before con- noisseurs can enjoy biscuits, waffles and other specialities, however, the goods must be securely packaged. An Alsatian manufacturer with over a hundred years of heritage relies on a modern flow-wrapping machine from Schubert to package its baked goods. The flexibility of the robot-assisted flowpacker ensures that the producer will be able to switch to more sustainable packaging in the future. A flexible flow-wrapping machine for a wide selection of biscuit varieties Dominique Spitz Area Sales Manager Schubert
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