Miller Magazine Issue 146 February 2022

72 TECHNOLOGY PLATFORM MILLER / FEBRUARY 2022 SMART CONCEPT, EASY OPERATION The next question is for Mr. Martino Celeghini (MC). Petkus Engineering GmbH has rebranded itself as CES- CO EPC GmbH. You have a new name and a new logo. How would you describe your new identity? MC: Having decided to go individual ways, we wanted to avoid confusion on the market using for both groups the name PETKUS, which is mainly known for the seed pro- cessing and conditioning equipment. Hence, we decided to create a new brand for the part of the former group which will focus even more on the design and supply of industrial grain storage and processing plants: CESCO. CESCO is an acronym which stands for CEleghini Smart COncepts. Celeghini as a tradename clearly refers to the extensive knowledge and experience in the design and realization of grain plants of the co-investor and the long-time CEO of PETKUS Technologie and PETKUS Engineering, Luca Celeghini. In decades of activity, Luca Celeghini has creat- ed a strong team that has gradually collected a vast expe- rience, now transferred to CESCO. As far as Smart Concepts are concerned, throughout the years of operation in the business, we have realized that the key for the successful operation of the plant lies in understanding clients needs at the very beginning of a project and in creating in close cooperation with the client a tailored, smart concept of the plant. That is also why our motto states: “Smart Concept, Easy Operation". What will be the mission of CESCO? What areas will you focus on? Please give us a brief background on CES- CO’s services? LC: We are focused on the design and supply of large industrial plants for grain storage (inland and port) and dry milling for deep processing with a complete portfolio for handling, storing, and processing systems. Our products are: conveyors, namely chain and belt conveyors, bucket elevators; silos, namely cylindrical, and prismatic, flat and hopper bottom up to very large capac- ity silos, with all accessories; process equipment, namely pre-cleaners and filters, dryers, and MMW milling equip- ment; steel structures for process dedicated buildings and structures for industrial plants in general, such as machin- ery towers, bridges, walkways. MC: We offer a complete service starting from concept and detail engineering, procurement and manufacturing, erection and commissioning for new plants, or refurbishing and upgrading of existing plants. Our engineering and man- agement offices are based in Germany and work closely with the procurement office in Italy and the manufacturing sites in Germany, northern Italy as well as with our partici- pating companies in Spain (SIMEZA) and Serbia (PPC). Rebranding is a challenging process with a lot of as- pects. What challenges do you encounter in this pro- cess? Could you please tell us the ongoing evolution of your new brand? MC: Everything starts with a name and a logo. This has been the longest creative and challenging phase. Once we have agreed on the corporate identity, every- thing came naturally, like registering the brand, creating web pages and mail addresses, updating product des- ignations and datasheets, letterheads, stamps, mail sig- natures, designing merchandising articles, attending the first exhibition under the new name, making photo and video-shooting, defining employees’ uniforms, etc. We are privileged to be advised by very professional consul- tants, who have guided and supported us in this process.