Miller Magazine Issue 146 February 2022

73 TECHNOLOGY PLATFORM MILLER / FEBRUARY 2022 Apart from being challenging, we have to say that a re- branding process is an extraordinary chance to reflect on your business vision and focus the company strategy and organization towards these targets. It releases a great dy- namism and motivation in the employees. Also, our custom- ers have been very supportive of the new brand and the perspective of further developments of the company with the new set-up. HIGHER FLEXIBILITY AND SMARTER ECONOMIC SOLUTIONS FOR CLIENTS You have loyal customers all over the world. How will this transformation in your company affect your cus- tomers? Will this transformation affect your service and commitments? MC: Our employees, our suppliers and our facility are still the same, so we continue offering our services and products worldwide to our customers, just like before the rebranding. I do expect that by focusing on large industri- al plants with heavy-duty applications, we are now able to better serve our clients with more targeted products, ser- vices, and expertise. Furthermore, being independent from the former group allows us to integrate into our plants components from oth- er top suppliers, achieving higher flexibility and smarter economic solutions for our clients all the while keeping the constant high quality of the product that we are known for in the market. What are the recent success stories that you are proud of? What projects are you working on currently? On the technological side, we have improved the design of our chain conveyors, bucket belt elevators, and roller belt conveyors, focusing on high conveying capacity and heavy-duty operation. We have already delivered new de- sign chain conveyors and bucket elevators to two projects in Europe and will start the production of the new genera- tion of roller belt conveyors in the coming months. We have optimized our milling diagrams targeting higher protein yield with a specialized French research institute and will soon reveal the redesigned MMW double roller mill espe- cially adapted for deep processing lines. On the operational side, we are going to strengthen our engineering and sales team, and set-up a new assembly and logistics hall in south Germany near the Swiss border. We are complet- ing two strategic projects in Sweden and Denmark and are in charge of several projects in Europe, the Middle East and Africa, among which a new Barilla investment in Russia, a plant for deep pro- cessing of yellow peas and a large milling plant in partnership with Bühler in Africa for various grains. What kind of services do you offer that differentiates you from your competitors in the market? What are your greatest strengths? MC: My father and I are fully engaged in the manage- ment of the CESCO group of companies, and we strongly believe that a family-owned business allows faster decision making and higher commitment toward the customer, on one hand, and company employees, on the other hand, both leading to a flexible and dynamic approach. Finally, our customer value is best reflected in our ability and willingness to sit down and talk to the clients in a direct and open dialogue. We believe that this allows us to align our core competencies with the primary concerns of the clients and represents a major benefit for our clients compared to other companies, owned by large investors, who are not directly in- volved in the company management and contract execution.