Miller Magazine Issue: 151 July 2022

91 INTERVIEW MILLER / JULY 2022 recognised and present on a global scale. We’re currently look- ing to improve our standing and further penetrate Bangladesh, West Africa, Asia, the Middle East and the Black Sea regions. Our other priority is expanding into the global food sector, of- fering our customers fully customised and digitalised smart solutions and services. These smart solutions and services maximise resource potential that allows better quality and less waste, leading to more capacity and helping us feed the world. THE ‘RACE CAR’ PHILOSOPHY Could you tell us about Cimbria’s future goals and ex- pectations? We’re always looking ahead to the future. I think it’s essential. Our goal is feeding the world safe, clean and high-quality grains, seeds and foods through our state-of-the-art processing equipment with- out compromise. We recently undertook a significant transforma- tion and introduced what we like to call a “race car” philosophy that increases smart sales activity and provides digitalised solutions, im- proving the experience for all our customers worldwide. The race car philosophy is essentially like leading a For- mula 1 team to victory. Our salespeople—the race car driv- ers—are the ones in the spotlight, steering through the markets and directly improving our customers’ experiences through advanced digitised products and services. However, pole position and winning the race isn’t down to one single person or entity. Behind the scenes, our pit crew, which includes salespeople, marketers, engineers and technicians, contributes to the winning result through robust customer-focused strategies. These strategies are the direct result of stringent product and service analysis supplement- ed by customer feedback. By listening to our customers and understanding the market better than ever before, we’re able to develop the best solutions for our customers and the world’s entire food supply chain, which is crucial given the current global climate. Over the past two years, our race car drivers and pit crew members have boosted sales by 200%, which is significant and something we’re all incredibly proud of. We look to increase this number further over the next coming years by growing into the future. After all, the race is won every time our customers grow. Is there anything else you would like to add? I think it’s worth mentioning that Cimbria isn’t a “corner cut- ting” company. We don’t just simply produce, deliver and install our solutions. We believe in aftercare, which means supporting our customers and facilitating their growth as an entire com- prehensive package in line with our Customer First approach shared across all AGCO brands.