Miller Magazine Issue: 156 December 2022

in the last two years to lead a more environmentally friendly life- style. They’re also demanding a higher standard from the com- panies they purchase from regarding their environmentally con- scious practices. Consumers are greatly focusing on reducing their own food waste, and they will expect the same from the brands they support. Consumers want proof of environmental rebuilding and restoration, as well. SOCIAL IMPACT Using their voices and their purchasing power, consumers are demanding that companies practice fair and humane treatment of the people and animals involved in every aspect of produc- tion. Almost 30% of global consumers have actively boycotted a product or brand because of its ethical credentials, and 40% seek out brands that guarantee farmers have been treated in an ethical manner4. Ensuring workers’ and farmers’ livelihoods, employing inclusivity and diversity methods throughout the organization, and keeping products affordable and accessible to the end user are all important considerations to modern consumers when making purchasing decisions. MODERN PET PARENTING For many, pets are part of the family, and their nutritional and emotional needs are being treated on par with their owners. In light of this, many pet parents require that their pets’ food be made from the same ingredients as their own. Plus, as consumers pay increased attention to the well-being of their pets, branded health ingredients are highly sought-after, with more than 60% of glob- al cat and dog owners saying that branded health ingredients for their pets are important. This increasing personification of pets is leading to a holistic approach to pet care, with mental well-being, gut health, exercise and diet considerations all being made in con- junction with one another. EXPERIENTIAL EATING Increasingly, global consumers are getting more adventurous with their food, as 74% express a desire to try new flavors from around theworld and 63% report they like to be experimental when cooking. While seeking out new and interesting flavor profiles, eat- ers also want to engage with fun and playful brands as part of the experience. If those brands can encourage participation through co-creation and virtual experiences, loyalty can be won with the sense of community it creates and the entertainment it provides. From health and wellness for both people and their pets, to environmental considerations and elevated consumption occa- sions, these eight trend spaces present opportunities for inno- vative forward-thinking companies to meet the evolving needs of consumers today. DEFERENT SOLUTIONS, PERMANENT SUPERIORITY... Innovator, Innovative Products. www.erkegida.com info@erkegida.com /erkeadkgida @erkeadk Our Services Area; Flour Improvers, Bread Improvers, Industrial Solutions, Vitamin Minerals Premixes. Special Solutions A D K M A T E 1 3 0 M i r a c l e T o u c h NEWS