Miller Magazine Issue 137 May 2021

41 MILLER / may 2021 NEWS Cimbria, a turnkey solution provider and manufacturer of custom-built solutions for agricultural and industrial processing, unveiled its new brand identity and website. The changes reflect the brand’s customer-focus and industry expertise. The evolved look includes a more straightforward and modern style that was inspired by the original. The in- ternal team utilized Danish design principals that prior- itize simplicity and functionality and pay homage to the brand’s history. Cimbria was founded in 1947 in Denmark by brothers Eric, Svend and Henry Olesen. A dashed circle has been prominent in the logo throughout the brand’s almost 75 years and remains inte- gral to the new version. The circle symbolizes Cimbria’s unique approach of working collaboratively to turn their customers’ vision into reality, and contains eight dashes; each representing a critical step in the Cimbria Complete turnkey process. Cimbria is at the center, maintaining a deep connection with their customers throughout the en- tire process. The circle has forward momentum to illus- trate the role the brand plays in helping customers grow into the future. “The Cimbria brand has always been known for man- ufacturing innovative products and offering turnkey solu- tions from start to finish and beyond, said Stefan Caspari, Senior Vice President and General Manager of AGCO’s Grain and Protein brands. “This is an exciting time in Cim- bria’s history as we place even greater emphasis on the deep connections we have with our customers – truly un- derstanding their business. We offer expertise to simplify the process for them, reduce their risk and give them peace of mind. The refreshed logo is symbolic of our customer-centered mindset.” The Cimbria.com website has also been redesigned for easier navigation and access to information. It high- lights the Cimbria Complete process that starts with cus- tomers’ business goals to create custom designed, man- ufactured, installed and maintained turnkey solutions. It also showcases the brand’s portfolio of drying, material handling, storage, processing and optical sorting equip- ment. To learn more about the Cimbria brand identity refresh and the Cimbria Complete turnkey process visit www.Cimbria.com . Cimbria unveils refreshed brand identity and website